“Pardon my French”
History & Tradition
Lord Astor's visit to Paris was a good example of cooperation between France and England. During his stay in Paris' Rive Droite, which, at the time of Marcel Proust's belle epoque housed the French intelliectual elite , Lord Astor fell so in love with Rue D’Astorg that he had the eponymous Hotel Astor Saint-Honoré built there in 1907.
The English style of this historical Parisian hotel is evident in the knowledgeable touch of the renowned interior designer Frédéric Méchiche, who, during renovations, reinterpreted the hotel's Regency style.
Hotel Astor Saint-Honoré is located near the spectacular Avenue des Champs-Élysées, the treasures of the Louvre, the suggestive Church of the Magdalene, the Opéra Garnier, and the Department Stores.
This artistically historical context surely helps in understanding Lord Astor's enthusiasm.
“Chic!”
An Englishman in Paris. It was, in fact, an Englishman, Charles Frederick Worth, who founded modern Parisian couture and who launched the term chic. He was the driving force behind the transformation that made of Paris the main center of international fashion.
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